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Connecting With The Hispanic Market Through Social Networking and Social Media

Monday, January 25, 2010 from 7:00 PM to 9:00 PM (ET)

Fort Myers, FL

Connecting With The Hispanic Market Through Social Networkin...

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Connecting With The Hispanic Market Through Social Networking and Social Media Ended Free  

Event Details

With 21 million Hispanic Internet users projected by this year, Hispanics are adopting social media as their primary source of communication, news and entertainment faster than any other group.  The Hispanic community’s buying power is projected to reach $1.3 trillion by 2013.  In order for businesses to connect effectively with this huge demographic group as it moves online they will need to understand how Hispanics are using these tools.

To help educate the local professional community about how the Hispanic market is growing on the Internet, the Social Media Club of Southwest Florida has teamed with the Southwest Florida Hispanic Chamber of Commerce and the Hispanic Institute at Hodges University for a workshop on Monday, January 25th from 7:00 to 9:00 PM Holiday Inn Fort Myers Airport at Town Center.  For meeting will include a presentation that by Carlos Cardona an entrepreneur and web strategist followed by a panel discussion including local Hispanic professionals experienced with or experimenting with social media in their businesses.

Carlos Cardona is a one-of-a kind talent; a visionary with over 15 years of Web experience and proven success in creating and leading companies to include an Internet portal and search engine he invented and sold to Microsoft. Carlos has been recognized by Hispanic Magazine with both the Hispanic Entrepreneur Award as well the “100 Most Influential Hispanics” distinction in 1999 and 2000 respectively. 

Carlos currently he serves as Chief Social Media Strategist for Welltok, Inc where he is in charge of reinventing how healthcare companies use social networks to help individuals better their lifestyles. Prior he served as the Chief Social Media Strategist to Newlink Groups a public relations firm where he managed social media strategies for clients such as Oracle, Pionner, Smirnoff, Skype Latam, Tourism board of Mexico and others.

Carlos also served as a Project Lead & Development Manager for Microsoft for several years and was the founder of Yupi Internet (now MSN Latino, and part of the global MSN network) a leading web-portal that targeted the Latin American and US Hispanic market, which attracted more than 10 million unique visitors with over 200 million page views per month in less than 3 years, which was subsequently acquired by Microsoft.

Location

Holiday Inn Fort Myers Airport at Town Center
9931 Interstate Commerce Dr.
Fort Myers, FL 33913
Phone: 239-561-1550

ALTHOUGH THERE IS NO COST AND THIS EVENT IS FREE OPEN TO THE PUBLIC, SEATING IS LIMITED AND YOU MUST BE REGISTERED TO ATTEND

When & Where



Holiday Inn Fort Myers Airport at Town Center
9931 Interstate Commerce Dr.
Fort Myers, FL 33913

Monday, January 25, 2010 from 7:00 PM to 9:00 PM (ET)


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Hosted By

The Social Media Club of Southwest Florida



The Social Media Club of Southwest Florida was formed to bring together professionals from across a variety of disciplines to share information and educate each other about the benefits of social media in our personal practices, businesses, charitable endeavors and lives. We welcome interested people from all walks of life and professions. The only requirement is an interest or passion for the use of social media.

Our organization has been established so that entry and membership into our local club can be as easy and affordable as possible. There are no dues payable to the local chapter. Our regular events are paid for through fees specific to that event and sponsorships.

Our local chapter here in Southwest Florida is affiliated with the national Social Media Club, a rapidly growing, global professional association with chapters such as ours around the U.S. and around the world. We also network closely with other chapters in Florida in effort to share the best practices and ideas and to build business relationships across the state.

Please visit our website at www.smcswfl.org to learn more about our organization.